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Buying the Big Jets: Fleet Planning for Airlines By Paul Clark
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Review
'This well organized book fills a huge gap in aviation literature. Clearly written, with excellent use of diagrams, it provides an insight into and an understanding of fleet planning, the cornerstone of airline management.'
Rigas Doganis, Cranfield College of Aeronautics, UK
'The airline industry is very complex and one in which it has always been very difficult to make money. A key component of the multi-faceted challenge is the way to accommodate highly variable demand with a pre-determined number of aircraft, each with a fixed capacity in the short term. Paul Clark in his book Buying the Big Jets provides a comprehensive, lucid, and an informative guide for airline fleet planners to optimize their capacity resources in the fiercely competitive marketplace. It is a 'must-have' book for airline practitioners responsible for fleet planning because of the experiential insights contained in the book on a broad spectrum of relevant topics and an equally beneficial book for students of the airline industry to learn about complex subjects such as market segmentation and spill, aircraft performance, and investment appraisals.'
Nawal K. Taneja, Ohio State University
'Buying the Big Jets has succeeded in bringing together, in an easily understandable form, the many factors that currently influence the aircraft purchasing process...a useful tool to broaden the knowledge of specialists involved in the process...a good balance has been achieved between breadth and depth and the book will be of interest to a wide spectrum of technical and non-technical readers.'
The Aerospace Professional
'...a valuable examination of the current practices in aircraft evaluation and selection, clarifying the new fleet planning methodologies and decision making processes...of great value to professionals with fleet planning responsibilities, students of air transport and for the banking community, where insights into aircraft acquisition are vital.'
Air International
'This book gives an overview that is broad, thorough, accessible and endowed with many interesting facts and figures: this is a recommended book for aviation students and non-specialized professionals who want to get acquainted with the more technical aspects of fleet acquistion such as engineering, planning and marketing aspects.' --Aerlines, December 2007
About the Author
Paul Clark is the author of Stormy Skies. He worked for more than 20 years at Airbus, then established and managed AirBusiness Academy in Toulouse for 3 years before moving to Montreal to run the IATA Training and Development Institute for almost 2 years. He is currently working independently as an aviation consultant (Through The Looking Glass: www.ttlglearn.com). Paul is a Visiting Professor at City University in the UK, and a Fellow of the Royal Aeronautical Society.
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